The Keys to Color

June 28, 2020

Lampwork beads by Pikalda Phuengpong

Have you noticed that, in art, very few things exist or are created in a vacuum? In other words, every choice you make has an effect on all the other choices you have made or will make when designing and creating original works of art. So, if you are coming to my blog for the first time, you may want to read the last three weeks of posts first because each successive article builds off the last.

Last week we talked about color value and this week we’re going to talk about how you can change the value along with something called saturation. This will be a little heavy on terminology but it’s easy stuff and by the time you’re done reading, you will have quite the sophisticated color vocabulary.

I also want to speak for just a moment on the reason you would want to do this deep dive into color and design. Whether you create your own colors or simply choose colors from pre-mixed options, your choices are best ruled by your understanding of the characteristics of color. Of course, understanding color characteristics is essential in color mixing but choosing and identifying color requires the same knowledge especially when creating color palettes, analyzing your work (or the work of others), and correcting or improving your color choices.

Working with color, like anything else in design, is about the relationship between colors and between all the design elements. In design, we work with likeness and disparity. That’s really what all relationships are about, aren’t they? Think about your spouse or your best friend or the coworkers you like to hang around with. You have something in common, some area of your life that overlaps that you can share. But you also have differences. These differences make the relationship interesting, encourages curiosity and conversation, and allows each of you to fulfill different roles in the relationship. That’s how design works as well, including between colors.

So, if you keep in mind that these conversations are about those design relationships, I think you’ll start to see just how useful and essential these immersive color lessons are regardless of whether you makes your own colors, pick available colors, or simply want a better understanding of the art that you enjoy.

Saturation is Not Value

Now, let’s talk about value versus saturation. For some reason, these two concepts get confused a lot even though they are quite different. As you learned last week, value is the lightness or darkness of a color. Saturation, however, is about how intense the color is or how close it is to the unadulterated hue or “key” color, at least in regard to pigment. (This is dealt with a little bit differently when it comes to mixing light in RGB. Just thought you ought to know that in case you come across a definition that talks about saturation, brightness, and luminosity. That’s RGB stuff.)

 

So, let’s take a pure blue as an example of both high saturation and dark value. Take a look at the color wheel. True blue, in its most saturated and vivid form there on the outside ring of the color wheel, is far darker than pure yellow. You could make that blue as light in value as yellow by adding a lot of white to it but that would also change its saturation because the addition of white takes away from the purity of the hue, right? The addition of white in a color is called tint.

Now let’s take that yellow. If you wanted it to be as dark in value as the blue, you could add a lot of black, so much so that it would probably look gray with little yellow to be gleaned. This would both darken the value and desaturate it, a lot. The addition of black to a color is known as shade.

So that’s the thing with adding black or white to a color. It will desaturate a color but it also will make it lighter or darker in value. I bet that doesn’t fully clarify why value and saturation are so different since adding white or black changes the lightness or darkness (value) as well as the intensity of a color (saturation). Well, here’s the thing – you can, on the other hand, change the saturation without changing the value, just not with black or white.

Let’s look at the color red for moment. On the CMY color wheel, you can see that opposite red is cyan. They look to be about the same midrange color value, right? If you add a bit of cyan to the red that will reduce the saturation or purity of the red by altering its hue but it will not make a noticeable change to its value. If you got yourself one of those CMY color wheels, you’ll see on the front side there that each ring getting closer to the center shows what happens when you add 10%, 20%, 30%, or 40% of each hue’s complementary color. That kind of mix tones down the color which is why it is called a tone.

You can also tone down a color without changing its value by adding a gray that is the same value as the color. In fact, a fully desaturated color would be just gray. Or you can mix in a lighter or darker gray to make the color lighter or darker while toning it down but without muddying the key with its complement. A gray mixed with a color is also called tone.

So, you see, changing saturation can, but does not always, change value but changing the value will necessarily change the saturation of a hue, making it less pure. This is true for color mixing or even using digital photo editing (and is why I warned you last week not to use saturation options in photo editing to look at values in grayscale, because value is not taken into account.)

 

Your Bright, New, Shiny Color Vocabulary

Congratulations! You probably didn’t realize it but you just completed a major step in your color education. If you’ve read all the posts, you have learned (or refreshed your understanding of) the three most important aspects of color – Hue, Value, and Saturation.

And, now, with this article, you’ve come to know the three primary ways to change a color. Let’s review because it’s kind of cool to realize how much you’ve soaked up.

The three primary characteristics of color:

Hue – the key and name of a color.

Value – the lightness or darkness of a color.

Saturation – how pure or how adulterated a color is due to the addition of white, black, gray or a complementary color.

The three primary ways of adjusting color in pigments:

Tint – the addition of white to a color.

Shade – the addition of black to a color.

Tone – the addition of gray or a complementary hue to a color.

Look at that! You have six color terms that are going to help you tremendously in color mixing, choosing palettes, and analyzing work. But let’s spend a little more time with those last three just to be sure you got them well seated in your creative little brains.

 

Color Quiz

Okay, let’s put your new knowledge to the test. Take a look at the opening image and the images below and find the pure hue (just visually – you don’t have to name it) and then determine the variation of that hue was accomplished with tints, shades, and/or tone. We’ll chat about them after you have a chance to come up with your own thoughts.

Carved wooden vessel by Louise Hibbert

 

A polymer bracelet by Judy Belcher.

 

Well, what did you come up with? Some of these examples are not so straightforward but I find them very interesting.

First of all, Pikalda’s glass beads that open this post have a saturated blue as its key color while the other color variations, aside from the black and white accents, are the key blue with white added so they are tinted versions of the key color. Pretty easy to see that, right?

With Louise Hibbert’s wooden vessel, the key is a kind of violet and, I’m sure you guessed it, the gradation to the nearly black tips is the result of adding black, in other words, creating shades of the hue. But there are also diluted versions of the hue where she lets the wood show through towards the center. Is that a tint because it makes it lighter or a tone becuase it isn’t quite white that has been added?

Well, think in terms of the color elements here. Since the violet color is translucent, it visually mixes with the color of the wood, a pale cream, which is a tint of yellow. This actually makes that diluted violet a tone because the change in color is not due to the addition of just white or just black and it’s a color that muddies the key color even if just a little. It’s true that yellow is not the direct complement of violet – that would be a yellow-green – but you can actually tone down a color with something close to its complement too. We’ll get more into those complexities when we get deeper into color mixing so you can just stash that info away for later if you like.

Now, in Judy Belcher’s bracelet, it gets even a bit more complicated because, in truth, the fully saturated hue is not present. That would be bright lime green but the key color has been toned down with variations of gray. In fact, the entire bracelet is a series of lime green tones with nothng else but some white. Some tones are due to a very light gray addition, others to a few different middle grays and the darkest green would be a tone with a dark gray. Being able to spot the key in something like this takes practice but not a lot. It might just take the following little exercises.

 

For Further Study

Okay, so there are a couple ways you can further concrete your, hopefully, not too hard-earned knowledge. These are both fun and easy and take 10-15 minutes each to do.

Color Wheel Studies

First of all, if you bought yourself that CMY color wheel I suggested – or even if you didn’t – you can see tones, tints and shades set up on this handy color tool with approximate percentages that one would mix to achieve these colors from a key. Here is a video that the Color Wheel Company put together to explain how to use their color wheel tool while making note of where these items are on it so you can familiarize yourself with them just by looking over your color wheel. Clicking on the image takes you to the purchase page but scroll down to find the videos.

Isn’t crazy just how much information they put on this little paper tool? Keep in mind that those percentages for the tones, tints and shades are approximate because in the real world, our materials have varying amounts of pigment so adding 10% of one complement to a color could make a dramatic change while adding 10% of a complement to another color may make almost no change. You’ll start to get a sense of the stronger and weaker colors (and brands) if you do the exercise below and as we work through color mixing in July.

 

Mix it Up

Studying the color wheel is an easy and quick way to see the difference between tone, tint, and shade but the best way to not only remember the terminology and what it means but to really understand how saturation, tint, shade, and tone work in color is to mix it up.

So, grab some clay in one fully saturated key color. Pick your favorite or grab one of the primaries – cyan, magenta, or yellow. You also need a bit of your chosen color’s complement plus black and white. Roll out each clay on your thickest pasta machine setting and, using a single punch cutter, punch out portions of clay from each sheet. (You can also do this with paint – you won’t be “punching” out your portions but, instead, you’ll be picking up dabs of paint.)

  1. At the top of a piece of paper, write Tint, Shade, Complement Tone, and Gray Tone as column headers
  2. Put one portion of your key color under each column header. This will be a starting point for each color as we desaturate it.
  3. Punch out two portions of your key color and mix it with two portions of white until well mixed. Sheet the clay and punch out one portion of this mix. Put it under the tint column with space enough between it and the key color for another portion.
  4. Take one of those mixed portions and one of the key color and mix that. Punch a portion out of this new mix and place it between the previous mix and the key color.
  5. Take the last portion of the first mix and mix it with a portion of white. Punch out a portion of this very light mix and line it up in the column under the middle mix, followed by a portion of whites to complete a column of tints from key color to white.

At this point you have three desaturated tint versions of the key color. These are not a lot of steps between the key color and white but it will give you an idea of what white does to a fully saturated color. If you are game before creating a wider range of this tint sampler, you can double the amount for each of the three mixes we just did so you can mix additional portions and create four more steps, one between each of the five portions in the tint column.

  1. Now go through the exact same process, creating 3 or 7 mixes, as you prefer, but instead of white …
    1. … make a column using black to build a range under the Shade header. You may want to use 2-3 times as much key color as black for your middle shade to get a better gradation since black is very strong, as you can see in my example. I used twice as much key color and all the mixes are still awfully dark.
    2. … use the complementary color to create a range under the Complementary Tone column.
    3. … mix a gray (I used twice as much white as black to get my middle gray) to add to the key color to create a range under the Gray Tone column.

You will probably notice, as you mix, that sometimes the progression from the key color to the color you mix in is not very even or regular. For instance, if your key color is particularly dark in value such as the Ultramarine blue, the jump between the last mix and white may seem quite a bit different, like it could use another mix in between. You are, of course, welcome to change up the portions of color in your mixes to make a more regularly graduated range. This will, however, demonstrate that the amount of pigment in different colors of clay and between brands can differ and so some colors will dominate in a mix. You’ll need to use more of the weaker color to make the range gradations more even. But making a perfectly graduated range is not the purpose of this exercise. The idea is that you make the mixes, see the changes in color, and associated with the terminology.

Now why am I so adamant about you learning the terminology? Well, in July, as we learn about color mixing and palette choices, being able to verbalize the common and contrasting characteristics in a set of colors will be key to making beautiful, intentional color choices. Plus, you can impress friends, family, and complete strangers with sophisticated color banter!

So, relax and mix up some colors. It’s easy and often surprising how the colors come out. I have found more than one “new favorite color” doing these kinds of exercises. You just might find a inspiring new color or two as well!

 

Wondering about my references to Intention? Or how to support this content?

If you enjoy these articles, you can help me keep the lights on by making a purchase of any of the publications I have on the Tenth Muse Arts website or by making a one-time or monthly contribution here.

Read the set of articles on Intention in the February edition of the Virtual Art Box or catch up on the concept of marks, lines, and shape with a purchase of one or more of the original Virtual Art Box offerings. They are all on SALE, 25% off right now – no promo code needed. I have also put all books on sale at 20% off for the next couple weeks so it’s a great time to fill up your library.

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My Weird Low Pressure Week

Hopefully there aren’t too many mistakes here. I need to beg your forgiveness if there are. My brain has literally been shorted as I gave blood this past week and got tested to see if I am a antibody plasma donor candidate to help out COVID-19 patients but my naturally very low blood pressue has yet to recover so I feel very dingy and am sometimes dizzy still, 5 days later. I never could give blood in Colorado due to the high elevation and even lower blood pressure up there but they thought I’d be fine down here. Well, guess not. We learn something new all the time!

So, I probably can’t give plasma eithere but I am still going to do all I can during this rough time to help others and, as part of that, maybe you will allow me to ask a little favor. I know this has gotten a little political here in the states but thsi is not about politics … I would just like to ask that when you are out, and it has been recommended where you live, you can show your love and concern for your community by the simple act of wearing a mask. I wear one everywhere even though I’ve already had this bug so I am supposedly immune and can’t pass it on. But people are scared and worried and wearing a mask shows you care, even if you question the validity of the science that says it will save others from getting sick. We need all the consideration and caring we can put out there right now, don’t you think?

Ok, that is my public service announcement for the day. I hope you are all staying well and will find joy in a creative and colorful week!

 

The Need for Light and Dark

 

Libby Mills uses value in color to create drama and depth with a mostly monochrome color palette.

I planned on talking about color variation this week but then it occurred to me, that we will need to talk about color contrast and you can’t talk about contrasting color without talking about value. So, I switched up my plans and we’re going to talk about the often neglected concept of color’s lights and darks, otherwise known as value.

The Light and Dark of It

So, what exactly is value? Value is simply what I just mentioned – the lightness or darkness of a color. This has nothing to do with their hue. Remember, hue works more like a category so mint green and hunter green both are a green hue, but mint has a light color value while hunter green has a very dark value.

The most important thing to remember about value is that it used to create contrast. For instance, purple has a much darker value than yellow, right? Used together, they are high in value contrast and, so, make a rather dramatic color palette. On the other hand, a dark magenta and forest green will have the same or similar middle-dark value. Putting them together will not create much value contrast. Although there is nothing wrong with that – they belong to complementary (opposite) hues on the CMY color wheel so they have contrast there – the lack of value contrast greatly reduces the potential of their dramatic contrast in hues.

To be blunt, similar values in rich colors such as dark magenta and forest green would just be boring. Now, if you choose a slightly darker magenta and a lighter green such as a burgundy and an jade, that will increase the value contrast and make a much more interesting color combination, as seen in the example image here. Below the color combinations you see them with the hue removed, leaving just their gray value. So that’s another way you can think about value – it’s the lightness or the darkness of the color without any color in it.

 

Seeing the Value

If you are a painter you might be shaking your head at the simplicity of the above explanation so let’s get a bit more precise. (If your head is already spinning a bit, just read through this but don’t worry about understanding it fully yet. You can come back to this later.)

Value is not just the lightness or darkness of a color. It is the lightness or darkness of what is SEEN. That’s an important distinction because the color of things we are looking at out in the world won’t stay constant as the light changes.

For instance, have you ever been around someone in a restaurant or on a train – some poorly lighted space – thinking their hair is dark brown only to see them step outside and find that it’s a rich red? Their hair didn’t change color. The light did.

The less light there is, the darker things appear, right? That seems obvious, but it’s really important to consciously understand that. It underlines one of the primary principles about creating art, especially imagery you’re trying to reproduce in any realistic manner – it’s not about what you think something is, it’s about what you actually see. So, if you are painting a portrait of me in a dark room, you would not paint me with the bright henna red and copper hair you know I have, because in the dim light, my hair would not actually look red or copper.

You may not be a painter but if you plan to build images in canes or are painting with polymer or create pretty much anything where you are developing a two-dimensional illusion of form and depth , you will be working with these kinds of value changes in color. Even if you don’t create imagery, the concept of how light changes the value of a color is useful for understanding what value is and why it is important in your designs.

You’ve actually learned about the importance of value if you’ve ever tried to draw a ball – to make it look round you have a very light spot where light hits the sphere directly, a dark side where the light doesn’t reach, and a gradation from light to dark between the two. Now, if that ball had color, like the blue ball you see here, you can tell that it’s a solid blue ball even though it actually has a variety of blues in this rendering of it. But I couldn’t just fill in a circle with one shade of blue and have you understand it is a ball. We need to see that change in color value – the swatches pulled from the blue ball are all the same hue of blue but are all different values – in order to see a dimensional form.

Without those changes of value – those lights and darks, those highlights and shadows – everything would just look flat. That is also why you don’t want to take a photo of an object with the light shining directly on the front facing view – it will kill the shadows, eliminate value changes, and make it difficult to perceive its form.

 

Intentional Value

So, a change in color value provides us with visual information, right? We like that. We like to be able to perceive if something is round or flat, textured or smooth. The contrast between light and shadow gives us that information. It is one of the reasons that we look for (mostly unconsciously) the contrast in value in works of art as well. Contrast, or the lack of it, can tell us a great deal.

In these beads by Jennifer Morris, there is very little contrast in value but these are not about drama so it makes sense. There are muted and pale colors with feminine floral motifs on round forms with low value contrast to match. The intention for this to be soft and quiet is obvious and with all the characteristics servicing that intention, she has designed some very lovely beads.

On the other hand, here are liquid polymer painted pieces by Lynn Yuhr who is clearly going for a bold and graphic look with wide ranging color values to support that objective.

So, don’t think that you must have a high contrast in the value of your colors. It can be high or low depending on what will best serve your intention. Value contrast also can bring attention to certain portions of your work or lead your eye around the piece.

For example, the fish on this clock by Gera Scott Chandler are much lighter in value than the background, bringing our focus to them first. The light value of the circles on the background subtly connect to the larger fish since they are similar in value so that your eye moves from fish to circles, going around the face of the clock.

 

Furthering Your Color Consciousness

So, before I get into how to manipulate values – something we will get into next week – I suggest you spend some time getting familiar with the values of color. I have a couple suggestions for you.

Go Grayscale

To better familiarize yourself with the actual value of colors, I find it helpful to look at colors in grayscale. A grayscale image will show you the actual value of colors, relative to the colors they are grouped with.

This means taking photos of your work in “black and white” mode or changing color images (yours or other people’s if you want) to grayscale in a photo editing app or software. Not all cameras have a black and white (or grayscale) mode. If you’re not sure, look up your camera model online along with “how to shoot black and white” and if no information comes up, then it probably doesn’t have that option.

The other way to do this is to edit the image. To do this on your computer, use Photoshop or whatever default photo editing software is available on your computer.

  • In standard Photoshop, go to Image> Mode> Grayscale.
  • In Microsoft Paint.net, you go to Adjustments> Black and White.
  • If you are using another program, search the web for “how to convert image to grayscale” along with the name of your editing program.*

If you take a picture with a mobile device, you can usually edit it to grayscale directly in the phone or tablet.

  • On an iPhone or iPad, select an image, hit “Edit”, tap the three overlapping circles icon, then scroll the little thumbnails of the photo over until it is in “mono”. Tap “Done” if you want to save it but keep in mind it will save over the original. If you do this accidentally, just follow the same steps and you’ll find the original version in that little row of thumbnails so you can convert it back.
  • In Android, and pretty much any mobile device, you can use Google photos. Open your image in this app, tap it to bring up the icons and choose the three stacked lines. Slide the thumbnails over until it is in “Vogue” mode. You can also save it and undo it later.

*Note: There are quite a number of articles online suggesting you convert an image to grayscale by using a “saturation” adjustment. DO NOT do that for this value exercise. As we will discuss next week, saturation has nothing to do with color value. Reducing saturation tends to also reduce value, more for some colors than others. It will completely mess you up. You need a conversion to “grayscale”, “black and white”, or “mono”.

If using software and apps is just too much of a bother or you don’t have a software program, here is a free online service. You just click the file icon, browse to and open the file, and it will appear in the browser window in grayscale. You can save it from there by hitting the floppy disk icon.

Once you have these grayscale images, start looking at how much value contrast shows in the images.

  • Is there a lot of contrast or all the values fairly close?
  • Does the amount of value contrast match with the probable intention or feel of the piece?
  • Do any of the colors set next to each other just blend into one another because the values are so close? If so, do you think that works for the piece or do you think more value contrast could help it? (We’ll talk more next week about how to choose alterantives when you want a different value.)

Just make yourself more familiar with value. You can also use this value scale (click on it, then print it out) to check values of colors or pieces you have. You can lay the scale next to a color and see which value you think is the closest. Then take a photo of the scale next to the color, convert it to grayscale, and see how close you came to matching the color to the right  value. Do this a few times and you’ll be seeing in values quite quickly!

 

Get a CMY Color Wheel

You know how I recommended you get a CMY color wheel? Well, the more I work on these articles, the more I wish you ALL had the CMY color wheel from the Color Wheel company. I can’t tell you how many times I reference mine, and I am convinced that when we get into how to use these color concepts to pick color palettes and to mix color, having this particular CMY color wheel will make it all such a breeze.

No, they’re not paying me to push this. I have met the owners and they are a fantastic little family company (who worked with the polymer community’s very own Maggie Maggio to help build a CMY based grade school art curriculum, by the way) but more than that, they are so intensely passionate about color and education. That’s why they’ve done such a superior job with this particular color wheel.

So, if you haven’t gotten one yet, you can buy it directly from the company for $9 (including shipping in the US) and you will have it within 5-7 business days. It’ll be the best $9 you ever invested for your creative journey. Outside the US, I am not sure where it is best to get them but you can search for “Color Wheel Co CMY” and look for this wheel:

https://colorwheelco.com/buy-now/product/cmy-primary-mixing-wheel-7-3-4-diameter/

 

Well, I hope you’ve enjoyed this immersive in value. I have to say I am always surprised at how much there is to talk about each characteristic of color. These articles really could be much shorter but I don’t know if you would walk away really understanding and feeling confident about these concepts. We retain concepts better when we spend some time with them. I’m hoping these articles do that for you! If you have any thoughts or suggestions about the length or detail of these articles, I am always up for hearing them. Just reply to this if you get it by email or write me through the website. 

 

Wondering about my references to Intention? Or how to support this content?

Read what so many VAB members have said was a life altering (or game changing or mind opening) set of articles on Intention in the February edition of the Virtual Art Box and catch up on the concept of marks, lines, and shape too. And they are all on SALE, 25% off right now – no promo code needed. I’m also having a 20% off sale on ALL books!

The purchase of a box would help support this free content that I am creating now as well as give you a stronger base for the conversations we will be having going forward. You can help me keep the lights on by making a purchase of any of the publications I have on the Tenth Muse Arts website or by making a one-time or monthly contribution here.

Thank you for your past, present, and future support!

Connected to Color

June 14, 2020

Cornelia Brockstedt communicates her sense of each season through color sets (cones and the cord) that speak to her idea of Spring, Summer, Fall and Winter.

So, here we go with the second installment of this summer’s color adventure. If you didn’t read last week’s posts, you can find it here. That post really lays the foundation for a lot of what I’ll be talking about over the next few weeks so you might want to read or review that first.

This week I want to expand upon your knowledge of hues but, more particularly I want to talk about the expressive nature of color. I know last week I may have forced a shift in your thinking about primaries but to confirm that and as a way to connect last week’s post with this one, let’s ride this CMY train a bit farther down the tracks.

Hopefully, we are now all in agreement that the most accurate pigment based primary colors are cyan, magenta, and yellow. That is particularly helpful to keep in mind when mixing but that hardly gives us enough categories to work from in order to have a sense of how colors communicates or how to choose color palettes. I would like you to add a few more, starting with the CMY secondaries – the colors that result from mixing two primaries together – red, green, and blue.

Hmm. RGB, you say? Doesn’t that sound familiar? If you remember from last week, RGB are the primary colors for mixing light (such as the light that creates images on any digital screen.) Yes, CMY’s secondaries are the primary colors used to mix with light. And the reverse is true – CMY is the secondary color set for RGB. Why do you think they are interrelated like that?

You may remember from last week’s post that RGB is considered an additive color while CMY is subtractive so it’s not surprising to find them as opposite sets on the same color wheel. This is not the same RYB color wheel that painters have been using for years, mind you, so if you have a color wheel that depends on bread, yellow, blue, you might want to either get a CMY color wheel like this one by the Color Wheel Company. Or use a CMY color diagram like this one below. (Note that colors in this image below will shift if you print it and may be off due to your display already. Also the percentages listed are just guidelines when mixing colors as quality and concentration of pigments between types of materials and brands can differ greatly.)

Click for full size and to print. Created by SW Pryor, 2009

 

Back to color categories. Right now, you have six – cyan, magenta, yellow, red, green, and blue. How about we add four more for a nice even 10?

Since the majority of the art world has been working with red, yellow, and blue as primaries for the last 200 years, their secondary hues have been widely referred to in color psychology and communication. Those are green (which we already have), purple and orange. Purple and orange carry very particular associations so we can’t leave them out.

The other two I feel necessary to include are black and white. For the sake of simplicity, I’m not going to wander into the mire that is the argument about whether these are actually colors. I think that argument is really based in the one inarguable fact – they aren’t hues. Depending on the color mode, either black or white is the inclusion of all hues or the exclusion of all hues but the argument on whether they are colors is just semantics so for our purposes I am proclaiming them color categories.

 

Connecting in Color

Now, why is it important to have categories? Well, you have to realize you’re going to be communicating something specific with the colors you choose so it’s best to choose with intention. Having color categories and knowing their specific association gives you a base from which to begin making those kinds of decisions.

We all react to color on some level, so color choices are no small thing. For instance, if there are a set of sisters who are triplets, all dressed the same but one has fire engine red fingernails another cobalt blue fingernails and the third has sunshine yellow, do you not draw different conclusions about each of the women? The one with a red nails might come across as strong but conservative, the one with the blue may strike you as audacious or even rebellious, and the sister with yellow nails may seem carefree and funky. You might draw a different conclusion that I did but I’m guessing we’d agree that we would think of each of those women at least a little differently based solely on the fingernail color.

Strangely, those conclusions I made about the fingernail colors are not necessarily associations common with those specific colors but that’s our curveball here. It goes to show that it’s not just the color that creates what you are communicating – it’s also the context. And you.

Since there is a lot more to communicating with color than what we might assume is inherent in each hue, I’m going to give you very general associations as a kind of jumping off point, but you may very well have other strong associations not listed for these colors. We’ll get to that in a moment.

For now, simply read through this list but don’t try to memorize it. Just let it sink in as you read it, maybe just asking yourself what associations are true for you that I have listed, and mentally (or in writing) adding your own as you go. Then I have some thoughts about how to use these categories for your own authentic creations.

 

Color Associations by Color Category

Here are the color categories we’ll work on for now. We’ll get to the grayed out sections later.

 

Magenta – uplifting, balancing, and cheerful, this color can convey and encourage happiness, creativity, and compassion.

Purple – often thought of as the color of luxury and grandeur due to its historical rarity, it is now also associated with drama, ambition, and dignity. Purple also encourages daydreaming which may be why it is associated with mysticism and imagination.

Blue – one of the most liked colors in the world, blues can feel uplifting, quiet, calm, and reliable, as well as communicating trustworthiness and comfort.

Cyan – lively but calming, cyan invokes the serenity and brightness of tropical oceans along with a sense of cleanliness and focus.

Green – relaxing and reassuring, green is a very positive color that is easy on the eye, literally. It lessens glare and absorbs ultraviolet light reducing eye fatigue. It also represents growth, freshness, nature, and harmony although in certain contexts and tones it can also be associated with illness.

Yellow – considered the happiest of colors this is associated with joy, optimism, and spontaneity. It is visually dominant which means it can drown out other colors, so it is often used in small amounts or as a background color.

Orange – energizing, cheerful, and friendly, orange literally wakes us up by encouraging oxygen intake in the brain. It is also highly visible which is why it is used for construction and warning signs even though emotionally it feels playful.

Red – well-known as representing love, passion, power, and excitement, it is also associated with danger and blood. It also appears hot so much so that a beverage will seem hotter in a red cup than any other color. It is also the most eye-catching, so it gets noticed regardless of how little is used.

Black – is often associated with death but in the absence of a context with death associated symbols and imagery, it will more likely convey authority, respect, seriousness, and decorum while sometimes feeling aggressive. It can make objects appear deeper or heavier than light or white versions.

White – purity, cleanliness, goodness, and innocence are the more common associations with white although it can also be thought of as formal, cold, sterile, and stark. When it is not a dominant color, it is overlooked, reading as an inconspicuous background.

Now, you might be asking, what about brown? Or gray? How about pink? Yes, we do have very specific associations with those colors, but they are variations on hues, not hues themselves and I am aiming to give you baby steps, more or less. Trying to figure out how you feel about 10 colors is a pretty big baby step already. We’ll get to the rest in future weeks.

 

Real and Authentic Color

Okay, now that I you’ve read that list, let’s talk about the only color associations that really matters – your specific emotional connection to color.

Choosing the colors you want to use to communicate your intention really should be based on what you feel, not what you THINK, about those colors. This can be tough to figure out but if you’re up for it that’s what I’ll suggest you work on this week. Let me explain.

Take the color blue. It supposed to be calming, peaceful, and trustworthy and is one of the favorite colors of all times. Well, strangely, I myself have a kind of aversion to the hue of blue. It’s not all blues, but I certainly steer away from it when it comes to my attire. Other than maybe a pair of blue jeans on a back shelf, there is no blue in my closet. I know I associate dark blue clothing with domineering personalities (my father wore a lot of navy, for instance) so I don’t find it comforting or uplifting like many people might.

So, if I wanted to create a piece that portrayed a peaceful calm, I would not choose blue even though that is supposed to readily communicate that concept to others. It would be like trying to laugh at something I didn’t find funny. It will come across as inauthentic. However, I might go with green or even cyan as a dominant color because those colors do feel peaceful to me. That choice, combined with my other design choices, all rooted in my personal intention to convey a peaceful calm, should result in a cohesive and authentic feeling piece.

I know you might be concerned that choices based on your personal associations won’t communicate well to a lot of people. It is true – it might not. But for the right people, the people that will love and feel connected to the authentic you they see in your work, it absolutely will. It will also be a more joyful and satisfying piece to create for you.

 

Connection and Context

You might’ve noticed my persistent use of the word “connection”. I’m using this as a kind of catch all term for the various objectives an artist might have for drawing people to their work. Sometimes we want people to feel drawn to, and therefore connected to, the work on a personal level so that they want to buy it. Or we may be more concerned about captivating them in order to elicit a specific emotion or to get them to think, which is another kind of connection.

You can also have the objective of not trying to connect to others at all but may simply want to please yourself, which is wonderful and more than valid. In that case, it is even more important to make design choices based on how they make you feel than about what they mean to others. Even though you’re communicating with only yourself initially, the authenticity of your choices will communicate and connect to others if and when you share your work. Personally, I think this is the best way to work.

If you haven’t already noticed, everything in design is about relationships. Although the relationship between your artwork and the viewer is one relationship, I am more specifically referring to how every design element is related to each other in a piece to create an overall feel or message. Your choice of color, as strong as it can be in relaying a specific message on its own, relates to the other design elements which can change how the color and the overall design feels.

Look at these two pendants by Melanie Muir. They are using essentially the same color palette, but they have a notably different feel. For those of you who were with me last month, or bought the May VAB about shape, you might have readily recognized how the softer, round shapes of the left pendant has helped create an inviting and fun feel in that pendant. Yes, orange is associated with a sense of joy to start with but then look at the one on the right. It still has a burnt orange with black and white palette but the sharp corners of those shapes make it feel more serious although still lively due to the orange.

 

Here is another comparison with two different color palettes but the same design by Christine Dumont. Do they not feel quite different? Even though I like the core design, I am more drawn to the blue-green (yes, even though I am not big on blue.) I am a huge fan of green and I don’t think of domineering men when blue is combined with it. It actually feels uplifting and comfortable to me. The magenta, a color known to be particularly cheerful, is quite elegant here but feels too loud for me. That’s probably because I am essentially an introvert so although I like my attire to be creative, edgy, and even weird, I don’t like it to be loud.

Which do you prefer and why do you think that is?

 

 

Exploring Your Version of Hues

So, if I haven’t fully confused you by giving you a set of rules and then telling you to toss them out window, I would suggest that, this week, you spend time investigating how you feel about particular colors.

Now, how do you figure that out? Well, honestly, it’s going to take a lot longer than a week for most people if you’ve not done this before, but you can start by simply making word associations and becoming more aware of your reaction to color.

Wrapped in Color Exercises

Try to put yourself in a place, physically or mentally, where you can respond to color that surrounds you.

Go and put on different colors of clothing, wrap yourself in various colored blankets, or, if you have a stash of fabric, pull out some solid colored bits and wrap yourself up in them. Then ask yourself how you feel in each color, especially if you can do this in front of a mirror (you know, when everybody else is out for a walk or asleep or something so you don’t have to explain yourself.) What colors make you feel more energized? What colors make you feel more relaxed? Do any of them make you particularly happy or make you feel regal?

Since you are likely to be wrapping yourself up with colors that are not a pure hue, you could start making note of how you react to the hues when they are dark, pastel, bright, or muted. You may be responding to that version of the hue, not the hue itself. Like I might feel very bold and confident in a plum dress, but I would probably feel a bit subdued and delicate in a lavender one. (More on color variations next week.)

If you don’t have sufficient colors to wrap yourself up in, just try to imagine yourself in a room painted all in one hue. How do you feel in the yellow room? Does it make you want to dance around or is it annoying? How about a red room? Does it make you feel impassioned and energized or maybe frightened? How about a white room? How about a black room?

You aren’t really trying to make any specific conclusions about your relationship with color at this time. Just try and become more familiar with how you feel about various colors. Color relationships are complex. Like I love using copper polymer when making jewelry, but I can’t imagine ever creating anything with orange. Orange just doesn’t speak to the things I want to express. But you should know, I also hate tomatoes but love salsa so, I’m probably just particularly weird.

As we work through the various aspects of color over the next few weeks, you can continue to ask yourself these questions about how you feel about particular colors. And when you are designing, you could also ask yourself what color comes to mind when thinking about the emotion associated with the specific intention of the piece you’re working on. You might be surprised with what you come up with.

 

Wondering about my references to Intention? Or how to support this content?

Read what so many VAB members have said was a life altering (or game changing or mind opening) set of articles on Intention in the February edition of the Virtual Art Box and catch up on the concept of marks, lines, and shape too. And they are all on SALE, 25% off right now – no promo code needed.

The purchase of a box would help support this free content that I am creating now as well as give you a stronger base for the conversations we will be having going forward.

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Not the Hue You Know

Amber Elledge used Premo’s fuchsia, cobalt, zinc yellow and white to mix all these brilliant colors.  www.facebook.com/starlessclay/

Welcome to the first week of the new incarnation of the Virtual Art Box. I’m not going to continue referring to it as such since the contents will be spread out over the weeks instead of packaged (boxed) but for those of you who have been with me since the inception of the VAB, know that you’ll get the same design lessons and ideas to improve your skills and artistic knowledge that you had when you were getting this as part of the VAB membership. For those of you who have only been joining me for the weekly blog, you’re in for quite the treat if you have any curiosity and desire to further understand how design works in creating craft.

I think you’ll be delighted to know that were going to start this new iteration of the VAB focused on color. I knew the color content couldn’t be just one article and a few nudges though. Nope. Color is far too multifaceted. It is easily the most nuanced and intricate of all design elements. I could spend the rest of the year just talking about color. I mean, just think about it … is there any other design element for which entire books are written? And so many? Well, not that I know of.

But it’s not just that there is a lot to talk about with color. The reason there are so many books, classes, and websites about color is because it can be difficult to learn. Part of it is, of course, the complexity of color, but it is also because it takes some time to understand why some colors work together and some don’t and why mixing color can be so hit and miss. In other words, it takes work to understand color. Not everybody wants to put in a lot of work on this and I understand that, but if you do make the effort, the reward will be tremendous!

Your mission, if you choose to accept it … is up to you.

My approach to teaching design for most of the past decade has been based on the concept of osmosis and I don’t plan on changing that overmuch. So, I’m going to tell you about the concepts and show you examples and encourage you to look at the world around you in terms of those new (or maybe not so new) ideas. If you read the blog every week, these concepts will eventually just sink in. It might take some time but you’ll get there. On the other hand, put a bit of work in now and you’ll be masterfully mixing color and creating gorgeous color palettes by the end of the summer!

So that’s my proposal. I’m going to teach you color over the next couple months and you can just observe and soak it up or roll up your sleeves and get hands-on, as and when it suits you. But if you keep up with even just the reading, you’ll be steps ahead of where you are now come the fall.

Deal? Okay, so let’s start with a real basic, rather convoluted, but surprisingly fascinating concept – hue, the basis of all color.

 

Jan Montarsi, Mica mush pendant created with gold polymer and the cyan, magenta and yellow equivalents in alcohol ink (Pinata’s Senorita magenta, Baja blue, and Sunbright yellow.) www.flickr.com/photos/jembox/

It’s Up to Hue

Hue is what most people think of first when they think of color and color theory – that which makes up the purest aspect of color. Scientifically speaking, each hue is a particular point on the color spectrum, but I think it’s best to think of hue as a category. Red is not just fire engine red, right? It’s also brick and burgundy and rose. It’s a range, a grouping that we use to organize the myriad options we have in color.

Why think of the names of pure color as categories? Because each of those categories represent a specific set of things to us. Our response to color is primarily determined by our culture but all colors make some level of emotional and psychological connection which, as creatives, we can use to communicate to the viewer of our work. Every one of the infinite number of colors available to us has its own specific response but it is certainly easier to start by understanding the characteristics of just a few categories each defining a specific range of color. You can then grow your knowledge from there.

So, I thought I’d have you learn a handful of color categories based on pure color hues for the purpose of communication in your work but I also need you to understand hue in terms of how you mix colors. Unfortunately, categories and mixing are not based on the same concepts so we are going to have to learn those separately. You see, while categories are about defining our response to color, mixing is based on science. In other words, one is based on an ever-changing landscape of personal and cultural understandings while the other is rooted in physics.

So, let’s start with science and look at the meaning of categories later. Mind you, this conversation may feel like a roller coaster at moments but buckle up and I think you’ll be surprised at what you’ll learn. At the very least, I have some surprising trivia not to mention a thrilling new position from which to work with color.

 

True Colors

Color theory, especially for visual creatives, really starts with the concept of primaries. Primaries are known as non-reducible colors because, by definition, they can’t be created from other colors. Strangely enough though, you won’t find just one set of primary hues that you can or need to work from. So, you see how color confusion starts from the beginning. Let me break it down for you and make it simple.

If you go by the definition of primaries being colors that can’t be created by other colors, then there are just two primary sets, one for each of the two different materials from which color can be created – light and pigment. Mixing light is used to create visuals on your computer screen or dramatic lighting on a theater stage, while pigment is what gives any object its color including colorants that give paint, chalk, clay, etc. their color. Both light and pigment primaries are based on the same thing – the spectrum of colors in the range of natural light that our eyes take in.

When mixing light, the three primaries used are red, green, and blue (a.k.a. RGB, that color mode digital photo editing software is always yammering on about). From those three, you can mix up any color of light you want but put all three together and you get white because white is the full light spectrum, like the sunlight. For that reason, RGB is known as an “additive” color model because you add parts of the spectrum to create a color of light for your eyes to take in.

Pigments, on the other hand, reflect just parts of the light spectrum back to our eyes (so if the pigment reflects only yellow, that’s what reaches our eyes and we see yellow) while absorbing the rest of the spectrum, effectively removing that part of the light that hit it the object from being reflected to our eyes. Because of this, pigment colors are referred to as subtractive color because we only see what’s left. Mix three completely pure pigment primaries and you end up with black which is the absence of light—those pigments collectively are able to absorb all parts of the light spectrum.

I know this is getting a little scientific but I just want you to have a basis for understanding why the colors on your computer screen can look so much different than colors in your physical world or in print. The additive versus subtractive properties of the two-color modes just don’t translate back and forth very well. That should take some of the pressure off of you though. Now you know that it’s not just you that can’t re-create any color in pigment based materials from something on-screen or your photographic skills alone aren’t what makes it so hard to take a digital photo with accurate colors. It’s just a crazy, mixed up color world.

Now to the truly mind-boggling stuff.

 

As far as pigment goes, most people have long been taught that the pigment primaries are red, yellow, and blue (RYB) even though there is no scientific basis for it. It’s just something a variety of Europeans arbitrarily developed based on the pigments they had available between the 17th and 19th centuries. And it worked, more or less, with paint. Oddly enough, around the same time, science was slowly coming to the conclusion that cyan, magenta, and yellow (CMY) are more precise primary colors for pigments but colorists in the art world didn’t consult the science of color physics. Plus, it wouldn’t be until the early 20th century that chemistry would provide the pure pigments needed to properly create visual work in CMY.

The more precise primaries were readily adopted by the printing industry in the early 1900s since this produced the brightest and broadest range of colors, but it was too late for western society’s language of, and associations with, color. Artists, designers, and psychologists had already established language and research including categories (yes, the categories we’ll be looking at) based on RYB. So, we are presently stuck with RYB when it comes to categories and communication. However, there is still a strong argument for learning and using CMY.

 

The Case for the Late Bloomers

If you are open to mixing with cyan, magenta, and yellow, you’ll likely find your color mixing is easier to predict and more saturated than through the use of RYB mixing. Just as the printing industry did. However, not all mediums for all brands make it easy to work in CMY versus RYB. In polymer, some brands are geared to CMY (such as Fimo Professional and Pardo), others seem to favor RYB (such as Kato and Cernit) while others aren’t geared to color mixing at all (such as Sculpey Souffle).

I, myself, have long been a convert to the CMY primary basis for mixing pigments of any kind but as a publisher, I’ve spent years working with printers which now uses CMY, plus “key”. (Key is black, as in black is the key plate that adds the detail in color printing’s four plate printing process, which is why print color is referred to as CMYK.) So, it wasn’t hard to break through the old lessons of RYB. And then there is the simple science – contrary to popular belief, red and blue can be mixed from other colors. I bet many of you find that hard to believe. Well, it’s not hard to prove. Here is the proof from my studio table:

Here are two sets of primaries and my mixes for their secondaries using the clay color on either side of them. I have Fimo in CMY with red, green and blue secondaries and Premo using RYB with green, purple and orange secondary mixes. I chose these sets in large part because that’s what I had on hand but also because Fimo set up the professional line based on CMY (although they call their cyan True Blue), and Premo has long supported RYB with their ultramarine blue, cadmium red, and cadmium yellow.

Note how much brighter and more saturated the CMY secondary colors I mixed are. Relative to the primaries, the mixes are neither toned down (losing saturation or purity) or darkened. The RYB delivers a decent orange but the green is quite toned down and dark and the purple looks practically black even though I went very heavy on the red and it’s nearly a wine color.

But here is what should really convince you that CMY mixing knowledge is something you need in your toolbox. Here is the same red and blue from the Fimo mix next to the blue and red Premo. Now do you believe that red and blue aren’t primaries that can’t be mixed from other colors?

Did that blow your mind a little bit? Do you feel the need for a glass of wine or comforting cup of tea? I remember when I first mixed blue and red from a CMY set of colors. I felt like I’d been duped all these years! But don’t take my word (or my pictures) for it. Try some of this color voodoo yourself.

 

Exercising Your Hues

This is a very simple exercise that will take you maybe 15 minutes but could be life changing for your color mixing skills. Like everything in art, skill is not about what your hands do but rather how you see things. I would ask that you see how this color mixing works with your own eyes and learn how the color in your preferred material and brand work depending on the primaries you choose to work with.

  1. Find a set of CMY and RYB in your clays, paints, inks or whatever you’d like to work with. You can even try a couple different mediums since the mediums act differently as well.

Here is a chart Maggie Maggio put together for the primaries of 3 major polymer clay brands to give you a guide for choosing primaries from your available clay colors. This was from an article titled, “21st Century Color” in the Winter 2015 – Hidden issue of The Polymer Arts, which talks more about the use of CMY for color mixing if you are only fascinated now.

  1. Once you have your two sets of primaries, just mix the following:
  • Mix secondaries for CMY: red, blue, and green.
  • Mix secondaries for RYB: orange, purple, and green.

I won’t be able to tell you how much you need to mix of each color to get those secondaries since every brand is different but you can start with equal amounts of both primaries, maybe adding a bit more of the lighter of the two. In my experience, yellow colorants are not as intense so you need more of it while blues (but not cyan) and magenta’s (and sometimes reds) can be quite intense. Just mix a small amount and then add what you need to adjust to what you think is a middle ground.

  1. Now, using the CMY set, create an orange and a purple:
  • For orange, start with two parts magenta and one part yellow then adjust to make a satisfactory orange midway between the yellow and the CMY’s secondary red.
  • For purple, start with two parts magenta and one part cyan then adjust to get a purple/violet midway between magenta and the CMY’s secondary blue.
  1. And lastly, try and create a cyan and magenta from the RYB set.
  • For cyan, start with two parts blue and one part yellow then adjust to make a color midway between the blue and green.
  • For magenta, start with two parts red and one part blue then adjust to get a color midway betweenpurple and red.

Which set of these were most successful? Of course, I expect the CMY to make those secondaries easily but the RYB results could go either way, depending on the RYB colors you used.

Also compare the orange and purple from the CMY set to the RYB set. Which do you prefer? And what have you learned that you didn’t expect?

They’re all good and useful colors no matter what they are mixed from. I find that mixing with RYB lend itself well to organic color palettes since those old primaries basically have a built in neutralizer (the addition of a complementary color) since they aren’t pure hues. That keeps the mixes from feeling too bright or artificial. But when I want bright, I stick with CMY or find a pre-made color that’s close so I only have to add tiny amounts of another color if it needs any tweaking.

Are you more comfortable with the idea of working with CMY primary hues? Really, all you’re doing is switching up your blue and red a tad from the old classic trio. Favor a blue that leans slightly towards green rather than purple and a red that leans some towards hot pink. It’s just a slight shift on the color wheel. It does, however, help if you use a CMY color wheel since magentas and cyans don’t sit equidistant from yellow on an RYB color wheel. Here is one you can print off for now.

Original graphic by DanPMK at English Wikipedia.

Using a different wheel will also help with things we’ll be talking about next week – secondary, tertiary, and complementary colors. But don’t fret. The CMY color wheels work the same as RYB but they’ll give you new and exciting color palette combinations to contemplate. So, if you can spend the week playing with and getting used to the idea of a little CMY into your life, you will have just added and organized an entire arsenal of color mixing that you didn’t have before. How wild is that?

If you do the color mixing exercises, I would absolutely love to see photos of your results and thoughts from you. Please let me know what brands and colors you used and how you felt about your results. If I get enough, I’ll share them next week or on my social media pages if you give me permission. Send them to me directly by responding to this if you get this by email or by going to the website here.

Can You Help?

I’ll try not to be too overt about asking for support but like every business, there are non-negotiable costs, mostly services that help get content to you. So, if you like the content and are able to help keep me going, pop over to the shop and pick up books and back issues missing from your library, gift a publication to a struggling polymer friend (I’ll include a card or can even sign the publication – leave instructions in the “Order notes” section after the shipping address), or contribute any amount you wish with the contribute options here. Also, patronize my advertisers –they do help spread the word about what I’m doing as well as funding some of what I do.

Otherwise, I hope you simply enjoy the learning. Have a colorful week!

The Keys to Color

June 28, 2020
Posted in

Lampwork beads by Pikalda Phuengpong

Have you noticed that, in art, very few things exist or are created in a vacuum? In other words, every choice you make has an effect on all the other choices you have made or will make when designing and creating original works of art. So, if you are coming to my blog for the first time, you may want to read the last three weeks of posts first because each successive article builds off the last.

Last week we talked about color value and this week we’re going to talk about how you can change the value along with something called saturation. This will be a little heavy on terminology but it’s easy stuff and by the time you’re done reading, you will have quite the sophisticated color vocabulary.

I also want to speak for just a moment on the reason you would want to do this deep dive into color and design. Whether you create your own colors or simply choose colors from pre-mixed options, your choices are best ruled by your understanding of the characteristics of color. Of course, understanding color characteristics is essential in color mixing but choosing and identifying color requires the same knowledge especially when creating color palettes, analyzing your work (or the work of others), and correcting or improving your color choices.

Working with color, like anything else in design, is about the relationship between colors and between all the design elements. In design, we work with likeness and disparity. That’s really what all relationships are about, aren’t they? Think about your spouse or your best friend or the coworkers you like to hang around with. You have something in common, some area of your life that overlaps that you can share. But you also have differences. These differences make the relationship interesting, encourages curiosity and conversation, and allows each of you to fulfill different roles in the relationship. That’s how design works as well, including between colors.

So, if you keep in mind that these conversations are about those design relationships, I think you’ll start to see just how useful and essential these immersive color lessons are regardless of whether you makes your own colors, pick available colors, or simply want a better understanding of the art that you enjoy.

Saturation is Not Value

Now, let’s talk about value versus saturation. For some reason, these two concepts get confused a lot even though they are quite different. As you learned last week, value is the lightness or darkness of a color. Saturation, however, is about how intense the color is or how close it is to the unadulterated hue or “key” color, at least in regard to pigment. (This is dealt with a little bit differently when it comes to mixing light in RGB. Just thought you ought to know that in case you come across a definition that talks about saturation, brightness, and luminosity. That’s RGB stuff.)

 

So, let’s take a pure blue as an example of both high saturation and dark value. Take a look at the color wheel. True blue, in its most saturated and vivid form there on the outside ring of the color wheel, is far darker than pure yellow. You could make that blue as light in value as yellow by adding a lot of white to it but that would also change its saturation because the addition of white takes away from the purity of the hue, right? The addition of white in a color is called tint.

Now let’s take that yellow. If you wanted it to be as dark in value as the blue, you could add a lot of black, so much so that it would probably look gray with little yellow to be gleaned. This would both darken the value and desaturate it, a lot. The addition of black to a color is known as shade.

So that’s the thing with adding black or white to a color. It will desaturate a color but it also will make it lighter or darker in value. I bet that doesn’t fully clarify why value and saturation are so different since adding white or black changes the lightness or darkness (value) as well as the intensity of a color (saturation). Well, here’s the thing – you can, on the other hand, change the saturation without changing the value, just not with black or white.

Let’s look at the color red for moment. On the CMY color wheel, you can see that opposite red is cyan. They look to be about the same midrange color value, right? If you add a bit of cyan to the red that will reduce the saturation or purity of the red by altering its hue but it will not make a noticeable change to its value. If you got yourself one of those CMY color wheels, you’ll see on the front side there that each ring getting closer to the center shows what happens when you add 10%, 20%, 30%, or 40% of each hue’s complementary color. That kind of mix tones down the color which is why it is called a tone.

You can also tone down a color without changing its value by adding a gray that is the same value as the color. In fact, a fully desaturated color would be just gray. Or you can mix in a lighter or darker gray to make the color lighter or darker while toning it down but without muddying the key with its complement. A gray mixed with a color is also called tone.

So, you see, changing saturation can, but does not always, change value but changing the value will necessarily change the saturation of a hue, making it less pure. This is true for color mixing or even using digital photo editing (and is why I warned you last week not to use saturation options in photo editing to look at values in grayscale, because value is not taken into account.)

 

Your Bright, New, Shiny Color Vocabulary

Congratulations! You probably didn’t realize it but you just completed a major step in your color education. If you’ve read all the posts, you have learned (or refreshed your understanding of) the three most important aspects of color – Hue, Value, and Saturation.

And, now, with this article, you’ve come to know the three primary ways to change a color. Let’s review because it’s kind of cool to realize how much you’ve soaked up.

The three primary characteristics of color:

Hue – the key and name of a color.

Value – the lightness or darkness of a color.

Saturation – how pure or how adulterated a color is due to the addition of white, black, gray or a complementary color.

The three primary ways of adjusting color in pigments:

Tint – the addition of white to a color.

Shade – the addition of black to a color.

Tone – the addition of gray or a complementary hue to a color.

Look at that! You have six color terms that are going to help you tremendously in color mixing, choosing palettes, and analyzing work. But let’s spend a little more time with those last three just to be sure you got them well seated in your creative little brains.

 

Color Quiz

Okay, let’s put your new knowledge to the test. Take a look at the opening image and the images below and find the pure hue (just visually – you don’t have to name it) and then determine the variation of that hue was accomplished with tints, shades, and/or tone. We’ll chat about them after you have a chance to come up with your own thoughts.

Carved wooden vessel by Louise Hibbert

 

A polymer bracelet by Judy Belcher.

 

Well, what did you come up with? Some of these examples are not so straightforward but I find them very interesting.

First of all, Pikalda’s glass beads that open this post have a saturated blue as its key color while the other color variations, aside from the black and white accents, are the key blue with white added so they are tinted versions of the key color. Pretty easy to see that, right?

With Louise Hibbert’s wooden vessel, the key is a kind of violet and, I’m sure you guessed it, the gradation to the nearly black tips is the result of adding black, in other words, creating shades of the hue. But there are also diluted versions of the hue where she lets the wood show through towards the center. Is that a tint because it makes it lighter or a tone becuase it isn’t quite white that has been added?

Well, think in terms of the color elements here. Since the violet color is translucent, it visually mixes with the color of the wood, a pale cream, which is a tint of yellow. This actually makes that diluted violet a tone because the change in color is not due to the addition of just white or just black and it’s a color that muddies the key color even if just a little. It’s true that yellow is not the direct complement of violet – that would be a yellow-green – but you can actually tone down a color with something close to its complement too. We’ll get more into those complexities when we get deeper into color mixing so you can just stash that info away for later if you like.

Now, in Judy Belcher’s bracelet, it gets even a bit more complicated because, in truth, the fully saturated hue is not present. That would be bright lime green but the key color has been toned down with variations of gray. In fact, the entire bracelet is a series of lime green tones with nothng else but some white. Some tones are due to a very light gray addition, others to a few different middle grays and the darkest green would be a tone with a dark gray. Being able to spot the key in something like this takes practice but not a lot. It might just take the following little exercises.

 

For Further Study

Okay, so there are a couple ways you can further concrete your, hopefully, not too hard-earned knowledge. These are both fun and easy and take 10-15 minutes each to do.

Color Wheel Studies

First of all, if you bought yourself that CMY color wheel I suggested – or even if you didn’t – you can see tones, tints and shades set up on this handy color tool with approximate percentages that one would mix to achieve these colors from a key. Here is a video that the Color Wheel Company put together to explain how to use their color wheel tool while making note of where these items are on it so you can familiarize yourself with them just by looking over your color wheel. Clicking on the image takes you to the purchase page but scroll down to find the videos.

Isn’t crazy just how much information they put on this little paper tool? Keep in mind that those percentages for the tones, tints and shades are approximate because in the real world, our materials have varying amounts of pigment so adding 10% of one complement to a color could make a dramatic change while adding 10% of a complement to another color may make almost no change. You’ll start to get a sense of the stronger and weaker colors (and brands) if you do the exercise below and as we work through color mixing in July.

 

Mix it Up

Studying the color wheel is an easy and quick way to see the difference between tone, tint, and shade but the best way to not only remember the terminology and what it means but to really understand how saturation, tint, shade, and tone work in color is to mix it up.

So, grab some clay in one fully saturated key color. Pick your favorite or grab one of the primaries – cyan, magenta, or yellow. You also need a bit of your chosen color’s complement plus black and white. Roll out each clay on your thickest pasta machine setting and, using a single punch cutter, punch out portions of clay from each sheet. (You can also do this with paint – you won’t be “punching” out your portions but, instead, you’ll be picking up dabs of paint.)

  1. At the top of a piece of paper, write Tint, Shade, Complement Tone, and Gray Tone as column headers
  2. Put one portion of your key color under each column header. This will be a starting point for each color as we desaturate it.
  3. Punch out two portions of your key color and mix it with two portions of white until well mixed. Sheet the clay and punch out one portion of this mix. Put it under the tint column with space enough between it and the key color for another portion.
  4. Take one of those mixed portions and one of the key color and mix that. Punch a portion out of this new mix and place it between the previous mix and the key color.
  5. Take the last portion of the first mix and mix it with a portion of white. Punch out a portion of this very light mix and line it up in the column under the middle mix, followed by a portion of whites to complete a column of tints from key color to white.

At this point you have three desaturated tint versions of the key color. These are not a lot of steps between the key color and white but it will give you an idea of what white does to a fully saturated color. If you are game before creating a wider range of this tint sampler, you can double the amount for each of the three mixes we just did so you can mix additional portions and create four more steps, one between each of the five portions in the tint column.

  1. Now go through the exact same process, creating 3 or 7 mixes, as you prefer, but instead of white …
    1. … make a column using black to build a range under the Shade header. You may want to use 2-3 times as much key color as black for your middle shade to get a better gradation since black is very strong, as you can see in my example. I used twice as much key color and all the mixes are still awfully dark.
    2. … use the complementary color to create a range under the Complementary Tone column.
    3. … mix a gray (I used twice as much white as black to get my middle gray) to add to the key color to create a range under the Gray Tone column.

You will probably notice, as you mix, that sometimes the progression from the key color to the color you mix in is not very even or regular. For instance, if your key color is particularly dark in value such as the Ultramarine blue, the jump between the last mix and white may seem quite a bit different, like it could use another mix in between. You are, of course, welcome to change up the portions of color in your mixes to make a more regularly graduated range. This will, however, demonstrate that the amount of pigment in different colors of clay and between brands can differ and so some colors will dominate in a mix. You’ll need to use more of the weaker color to make the range gradations more even. But making a perfectly graduated range is not the purpose of this exercise. The idea is that you make the mixes, see the changes in color, and associated with the terminology.

Now why am I so adamant about you learning the terminology? Well, in July, as we learn about color mixing and palette choices, being able to verbalize the common and contrasting characteristics in a set of colors will be key to making beautiful, intentional color choices. Plus, you can impress friends, family, and complete strangers with sophisticated color banter!

So, relax and mix up some colors. It’s easy and often surprising how the colors come out. I have found more than one “new favorite color” doing these kinds of exercises. You just might find a inspiring new color or two as well!

 

Wondering about my references to Intention? Or how to support this content?

If you enjoy these articles, you can help me keep the lights on by making a purchase of any of the publications I have on the Tenth Muse Arts website or by making a one-time or monthly contribution here.

Read the set of articles on Intention in the February edition of the Virtual Art Box or catch up on the concept of marks, lines, and shape with a purchase of one or more of the original Virtual Art Box offerings. They are all on SALE, 25% off right now – no promo code needed. I have also put all books on sale at 20% off for the next couple weeks so it’s a great time to fill up your library.

Your purchases help support this free content as well as giving you a stronger base for the conversations we will have going forward.

If your budget doesn’t allow such support, that’s perfectly okay. I just hope this is supporting your creative journey giving you more joy in your work. if it does, just let people know this is freely available so I can support even more folks.

 

My Weird Low Pressure Week

Hopefully there aren’t too many mistakes here. I need to beg your forgiveness if there are. My brain has literally been shorted as I gave blood this past week and got tested to see if I am a antibody plasma donor candidate to help out COVID-19 patients but my naturally very low blood pressue has yet to recover so I feel very dingy and am sometimes dizzy still, 5 days later. I never could give blood in Colorado due to the high elevation and even lower blood pressure up there but they thought I’d be fine down here. Well, guess not. We learn something new all the time!

So, I probably can’t give plasma eithere but I am still going to do all I can during this rough time to help others and, as part of that, maybe you will allow me to ask a little favor. I know this has gotten a little political here in the states but thsi is not about politics … I would just like to ask that when you are out, and it has been recommended where you live, you can show your love and concern for your community by the simple act of wearing a mask. I wear one everywhere even though I’ve already had this bug so I am supposedly immune and can’t pass it on. But people are scared and worried and wearing a mask shows you care, even if you question the validity of the science that says it will save others from getting sick. We need all the consideration and caring we can put out there right now, don’t you think?

Ok, that is my public service announcement for the day. I hope you are all staying well and will find joy in a creative and colorful week!

 

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The Need for Light and Dark

June 21, 2020
Posted in ,

 

Libby Mills uses value in color to create drama and depth with a mostly monochrome color palette.

I planned on talking about color variation this week but then it occurred to me, that we will need to talk about color contrast and you can’t talk about contrasting color without talking about value. So, I switched up my plans and we’re going to talk about the often neglected concept of color’s lights and darks, otherwise known as value.

The Light and Dark of It

So, what exactly is value? Value is simply what I just mentioned – the lightness or darkness of a color. This has nothing to do with their hue. Remember, hue works more like a category so mint green and hunter green both are a green hue, but mint has a light color value while hunter green has a very dark value.

The most important thing to remember about value is that it used to create contrast. For instance, purple has a much darker value than yellow, right? Used together, they are high in value contrast and, so, make a rather dramatic color palette. On the other hand, a dark magenta and forest green will have the same or similar middle-dark value. Putting them together will not create much value contrast. Although there is nothing wrong with that – they belong to complementary (opposite) hues on the CMY color wheel so they have contrast there – the lack of value contrast greatly reduces the potential of their dramatic contrast in hues.

To be blunt, similar values in rich colors such as dark magenta and forest green would just be boring. Now, if you choose a slightly darker magenta and a lighter green such as a burgundy and an jade, that will increase the value contrast and make a much more interesting color combination, as seen in the example image here. Below the color combinations you see them with the hue removed, leaving just their gray value. So that’s another way you can think about value – it’s the lightness or the darkness of the color without any color in it.

 

Seeing the Value

If you are a painter you might be shaking your head at the simplicity of the above explanation so let’s get a bit more precise. (If your head is already spinning a bit, just read through this but don’t worry about understanding it fully yet. You can come back to this later.)

Value is not just the lightness or darkness of a color. It is the lightness or darkness of what is SEEN. That’s an important distinction because the color of things we are looking at out in the world won’t stay constant as the light changes.

For instance, have you ever been around someone in a restaurant or on a train – some poorly lighted space – thinking their hair is dark brown only to see them step outside and find that it’s a rich red? Their hair didn’t change color. The light did.

The less light there is, the darker things appear, right? That seems obvious, but it’s really important to consciously understand that. It underlines one of the primary principles about creating art, especially imagery you’re trying to reproduce in any realistic manner – it’s not about what you think something is, it’s about what you actually see. So, if you are painting a portrait of me in a dark room, you would not paint me with the bright henna red and copper hair you know I have, because in the dim light, my hair would not actually look red or copper.

You may not be a painter but if you plan to build images in canes or are painting with polymer or create pretty much anything where you are developing a two-dimensional illusion of form and depth , you will be working with these kinds of value changes in color. Even if you don’t create imagery, the concept of how light changes the value of a color is useful for understanding what value is and why it is important in your designs.

You’ve actually learned about the importance of value if you’ve ever tried to draw a ball – to make it look round you have a very light spot where light hits the sphere directly, a dark side where the light doesn’t reach, and a gradation from light to dark between the two. Now, if that ball had color, like the blue ball you see here, you can tell that it’s a solid blue ball even though it actually has a variety of blues in this rendering of it. But I couldn’t just fill in a circle with one shade of blue and have you understand it is a ball. We need to see that change in color value – the swatches pulled from the blue ball are all the same hue of blue but are all different values – in order to see a dimensional form.

Without those changes of value – those lights and darks, those highlights and shadows – everything would just look flat. That is also why you don’t want to take a photo of an object with the light shining directly on the front facing view – it will kill the shadows, eliminate value changes, and make it difficult to perceive its form.

 

Intentional Value

So, a change in color value provides us with visual information, right? We like that. We like to be able to perceive if something is round or flat, textured or smooth. The contrast between light and shadow gives us that information. It is one of the reasons that we look for (mostly unconsciously) the contrast in value in works of art as well. Contrast, or the lack of it, can tell us a great deal.

In these beads by Jennifer Morris, there is very little contrast in value but these are not about drama so it makes sense. There are muted and pale colors with feminine floral motifs on round forms with low value contrast to match. The intention for this to be soft and quiet is obvious and with all the characteristics servicing that intention, she has designed some very lovely beads.

On the other hand, here are liquid polymer painted pieces by Lynn Yuhr who is clearly going for a bold and graphic look with wide ranging color values to support that objective.

So, don’t think that you must have a high contrast in the value of your colors. It can be high or low depending on what will best serve your intention. Value contrast also can bring attention to certain portions of your work or lead your eye around the piece.

For example, the fish on this clock by Gera Scott Chandler are much lighter in value than the background, bringing our focus to them first. The light value of the circles on the background subtly connect to the larger fish since they are similar in value so that your eye moves from fish to circles, going around the face of the clock.

 

Furthering Your Color Consciousness

So, before I get into how to manipulate values – something we will get into next week – I suggest you spend some time getting familiar with the values of color. I have a couple suggestions for you.

Go Grayscale

To better familiarize yourself with the actual value of colors, I find it helpful to look at colors in grayscale. A grayscale image will show you the actual value of colors, relative to the colors they are grouped with.

This means taking photos of your work in “black and white” mode or changing color images (yours or other people’s if you want) to grayscale in a photo editing app or software. Not all cameras have a black and white (or grayscale) mode. If you’re not sure, look up your camera model online along with “how to shoot black and white” and if no information comes up, then it probably doesn’t have that option.

The other way to do this is to edit the image. To do this on your computer, use Photoshop or whatever default photo editing software is available on your computer.

  • In standard Photoshop, go to Image> Mode> Grayscale.
  • In Microsoft Paint.net, you go to Adjustments> Black and White.
  • If you are using another program, search the web for “how to convert image to grayscale” along with the name of your editing program.*

If you take a picture with a mobile device, you can usually edit it to grayscale directly in the phone or tablet.

  • On an iPhone or iPad, select an image, hit “Edit”, tap the three overlapping circles icon, then scroll the little thumbnails of the photo over until it is in “mono”. Tap “Done” if you want to save it but keep in mind it will save over the original. If you do this accidentally, just follow the same steps and you’ll find the original version in that little row of thumbnails so you can convert it back.
  • In Android, and pretty much any mobile device, you can use Google photos. Open your image in this app, tap it to bring up the icons and choose the three stacked lines. Slide the thumbnails over until it is in “Vogue” mode. You can also save it and undo it later.

*Note: There are quite a number of articles online suggesting you convert an image to grayscale by using a “saturation” adjustment. DO NOT do that for this value exercise. As we will discuss next week, saturation has nothing to do with color value. Reducing saturation tends to also reduce value, more for some colors than others. It will completely mess you up. You need a conversion to “grayscale”, “black and white”, or “mono”.

If using software and apps is just too much of a bother or you don’t have a software program, here is a free online service. You just click the file icon, browse to and open the file, and it will appear in the browser window in grayscale. You can save it from there by hitting the floppy disk icon.

Once you have these grayscale images, start looking at how much value contrast shows in the images.

  • Is there a lot of contrast or all the values fairly close?
  • Does the amount of value contrast match with the probable intention or feel of the piece?
  • Do any of the colors set next to each other just blend into one another because the values are so close? If so, do you think that works for the piece or do you think more value contrast could help it? (We’ll talk more next week about how to choose alterantives when you want a different value.)

Just make yourself more familiar with value. You can also use this value scale (click on it, then print it out) to check values of colors or pieces you have. You can lay the scale next to a color and see which value you think is the closest. Then take a photo of the scale next to the color, convert it to grayscale, and see how close you came to matching the color to the right  value. Do this a few times and you’ll be seeing in values quite quickly!

 

Get a CMY Color Wheel

You know how I recommended you get a CMY color wheel? Well, the more I work on these articles, the more I wish you ALL had the CMY color wheel from the Color Wheel company. I can’t tell you how many times I reference mine, and I am convinced that when we get into how to use these color concepts to pick color palettes and to mix color, having this particular CMY color wheel will make it all such a breeze.

No, they’re not paying me to push this. I have met the owners and they are a fantastic little family company (who worked with the polymer community’s very own Maggie Maggio to help build a CMY based grade school art curriculum, by the way) but more than that, they are so intensely passionate about color and education. That’s why they’ve done such a superior job with this particular color wheel.

So, if you haven’t gotten one yet, you can buy it directly from the company for $9 (including shipping in the US) and you will have it within 5-7 business days. It’ll be the best $9 you ever invested for your creative journey. Outside the US, I am not sure where it is best to get them but you can search for “Color Wheel Co CMY” and look for this wheel:

https://colorwheelco.com/buy-now/product/cmy-primary-mixing-wheel-7-3-4-diameter/

 

Well, I hope you’ve enjoyed this immersive in value. I have to say I am always surprised at how much there is to talk about each characteristic of color. These articles really could be much shorter but I don’t know if you would walk away really understanding and feeling confident about these concepts. We retain concepts better when we spend some time with them. I’m hoping these articles do that for you! If you have any thoughts or suggestions about the length or detail of these articles, I am always up for hearing them. Just reply to this if you get it by email or write me through the website. 

 

Wondering about my references to Intention? Or how to support this content?

Read what so many VAB members have said was a life altering (or game changing or mind opening) set of articles on Intention in the February edition of the Virtual Art Box and catch up on the concept of marks, lines, and shape too. And they are all on SALE, 25% off right now – no promo code needed. I’m also having a 20% off sale on ALL books!

The purchase of a box would help support this free content that I am creating now as well as give you a stronger base for the conversations we will be having going forward. You can help me keep the lights on by making a purchase of any of the publications I have on the Tenth Muse Arts website or by making a one-time or monthly contribution here.

Thank you for your past, present, and future support!

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Connected to Color

June 14, 2020
Posted in

Cornelia Brockstedt communicates her sense of each season through color sets (cones and the cord) that speak to her idea of Spring, Summer, Fall and Winter.

So, here we go with the second installment of this summer’s color adventure. If you didn’t read last week’s posts, you can find it here. That post really lays the foundation for a lot of what I’ll be talking about over the next few weeks so you might want to read or review that first.

This week I want to expand upon your knowledge of hues but, more particularly I want to talk about the expressive nature of color. I know last week I may have forced a shift in your thinking about primaries but to confirm that and as a way to connect last week’s post with this one, let’s ride this CMY train a bit farther down the tracks.

Hopefully, we are now all in agreement that the most accurate pigment based primary colors are cyan, magenta, and yellow. That is particularly helpful to keep in mind when mixing but that hardly gives us enough categories to work from in order to have a sense of how colors communicates or how to choose color palettes. I would like you to add a few more, starting with the CMY secondaries – the colors that result from mixing two primaries together – red, green, and blue.

Hmm. RGB, you say? Doesn’t that sound familiar? If you remember from last week, RGB are the primary colors for mixing light (such as the light that creates images on any digital screen.) Yes, CMY’s secondaries are the primary colors used to mix with light. And the reverse is true – CMY is the secondary color set for RGB. Why do you think they are interrelated like that?

You may remember from last week’s post that RGB is considered an additive color while CMY is subtractive so it’s not surprising to find them as opposite sets on the same color wheel. This is not the same RYB color wheel that painters have been using for years, mind you, so if you have a color wheel that depends on bread, yellow, blue, you might want to either get a CMY color wheel like this one by the Color Wheel Company. Or use a CMY color diagram like this one below. (Note that colors in this image below will shift if you print it and may be off due to your display already. Also the percentages listed are just guidelines when mixing colors as quality and concentration of pigments between types of materials and brands can differ greatly.)

Click for full size and to print. Created by SW Pryor, 2009

 

Back to color categories. Right now, you have six – cyan, magenta, yellow, red, green, and blue. How about we add four more for a nice even 10?

Since the majority of the art world has been working with red, yellow, and blue as primaries for the last 200 years, their secondary hues have been widely referred to in color psychology and communication. Those are green (which we already have), purple and orange. Purple and orange carry very particular associations so we can’t leave them out.

The other two I feel necessary to include are black and white. For the sake of simplicity, I’m not going to wander into the mire that is the argument about whether these are actually colors. I think that argument is really based in the one inarguable fact – they aren’t hues. Depending on the color mode, either black or white is the inclusion of all hues or the exclusion of all hues but the argument on whether they are colors is just semantics so for our purposes I am proclaiming them color categories.

 

Connecting in Color

Now, why is it important to have categories? Well, you have to realize you’re going to be communicating something specific with the colors you choose so it’s best to choose with intention. Having color categories and knowing their specific association gives you a base from which to begin making those kinds of decisions.

We all react to color on some level, so color choices are no small thing. For instance, if there are a set of sisters who are triplets, all dressed the same but one has fire engine red fingernails another cobalt blue fingernails and the third has sunshine yellow, do you not draw different conclusions about each of the women? The one with a red nails might come across as strong but conservative, the one with the blue may strike you as audacious or even rebellious, and the sister with yellow nails may seem carefree and funky. You might draw a different conclusion that I did but I’m guessing we’d agree that we would think of each of those women at least a little differently based solely on the fingernail color.

Strangely, those conclusions I made about the fingernail colors are not necessarily associations common with those specific colors but that’s our curveball here. It goes to show that it’s not just the color that creates what you are communicating – it’s also the context. And you.

Since there is a lot more to communicating with color than what we might assume is inherent in each hue, I’m going to give you very general associations as a kind of jumping off point, but you may very well have other strong associations not listed for these colors. We’ll get to that in a moment.

For now, simply read through this list but don’t try to memorize it. Just let it sink in as you read it, maybe just asking yourself what associations are true for you that I have listed, and mentally (or in writing) adding your own as you go. Then I have some thoughts about how to use these categories for your own authentic creations.

 

Color Associations by Color Category

Here are the color categories we’ll work on for now. We’ll get to the grayed out sections later.

 

Magenta – uplifting, balancing, and cheerful, this color can convey and encourage happiness, creativity, and compassion.

Purple – often thought of as the color of luxury and grandeur due to its historical rarity, it is now also associated with drama, ambition, and dignity. Purple also encourages daydreaming which may be why it is associated with mysticism and imagination.

Blue – one of the most liked colors in the world, blues can feel uplifting, quiet, calm, and reliable, as well as communicating trustworthiness and comfort.

Cyan – lively but calming, cyan invokes the serenity and brightness of tropical oceans along with a sense of cleanliness and focus.

Green – relaxing and reassuring, green is a very positive color that is easy on the eye, literally. It lessens glare and absorbs ultraviolet light reducing eye fatigue. It also represents growth, freshness, nature, and harmony although in certain contexts and tones it can also be associated with illness.

Yellow – considered the happiest of colors this is associated with joy, optimism, and spontaneity. It is visually dominant which means it can drown out other colors, so it is often used in small amounts or as a background color.

Orange – energizing, cheerful, and friendly, orange literally wakes us up by encouraging oxygen intake in the brain. It is also highly visible which is why it is used for construction and warning signs even though emotionally it feels playful.

Red – well-known as representing love, passion, power, and excitement, it is also associated with danger and blood. It also appears hot so much so that a beverage will seem hotter in a red cup than any other color. It is also the most eye-catching, so it gets noticed regardless of how little is used.

Black – is often associated with death but in the absence of a context with death associated symbols and imagery, it will more likely convey authority, respect, seriousness, and decorum while sometimes feeling aggressive. It can make objects appear deeper or heavier than light or white versions.

White – purity, cleanliness, goodness, and innocence are the more common associations with white although it can also be thought of as formal, cold, sterile, and stark. When it is not a dominant color, it is overlooked, reading as an inconspicuous background.

Now, you might be asking, what about brown? Or gray? How about pink? Yes, we do have very specific associations with those colors, but they are variations on hues, not hues themselves and I am aiming to give you baby steps, more or less. Trying to figure out how you feel about 10 colors is a pretty big baby step already. We’ll get to the rest in future weeks.

 

Real and Authentic Color

Okay, now that I you’ve read that list, let’s talk about the only color associations that really matters – your specific emotional connection to color.

Choosing the colors you want to use to communicate your intention really should be based on what you feel, not what you THINK, about those colors. This can be tough to figure out but if you’re up for it that’s what I’ll suggest you work on this week. Let me explain.

Take the color blue. It supposed to be calming, peaceful, and trustworthy and is one of the favorite colors of all times. Well, strangely, I myself have a kind of aversion to the hue of blue. It’s not all blues, but I certainly steer away from it when it comes to my attire. Other than maybe a pair of blue jeans on a back shelf, there is no blue in my closet. I know I associate dark blue clothing with domineering personalities (my father wore a lot of navy, for instance) so I don’t find it comforting or uplifting like many people might.

So, if I wanted to create a piece that portrayed a peaceful calm, I would not choose blue even though that is supposed to readily communicate that concept to others. It would be like trying to laugh at something I didn’t find funny. It will come across as inauthentic. However, I might go with green or even cyan as a dominant color because those colors do feel peaceful to me. That choice, combined with my other design choices, all rooted in my personal intention to convey a peaceful calm, should result in a cohesive and authentic feeling piece.

I know you might be concerned that choices based on your personal associations won’t communicate well to a lot of people. It is true – it might not. But for the right people, the people that will love and feel connected to the authentic you they see in your work, it absolutely will. It will also be a more joyful and satisfying piece to create for you.

 

Connection and Context

You might’ve noticed my persistent use of the word “connection”. I’m using this as a kind of catch all term for the various objectives an artist might have for drawing people to their work. Sometimes we want people to feel drawn to, and therefore connected to, the work on a personal level so that they want to buy it. Or we may be more concerned about captivating them in order to elicit a specific emotion or to get them to think, which is another kind of connection.

You can also have the objective of not trying to connect to others at all but may simply want to please yourself, which is wonderful and more than valid. In that case, it is even more important to make design choices based on how they make you feel than about what they mean to others. Even though you’re communicating with only yourself initially, the authenticity of your choices will communicate and connect to others if and when you share your work. Personally, I think this is the best way to work.

If you haven’t already noticed, everything in design is about relationships. Although the relationship between your artwork and the viewer is one relationship, I am more specifically referring to how every design element is related to each other in a piece to create an overall feel or message. Your choice of color, as strong as it can be in relaying a specific message on its own, relates to the other design elements which can change how the color and the overall design feels.

Look at these two pendants by Melanie Muir. They are using essentially the same color palette, but they have a notably different feel. For those of you who were with me last month, or bought the May VAB about shape, you might have readily recognized how the softer, round shapes of the left pendant has helped create an inviting and fun feel in that pendant. Yes, orange is associated with a sense of joy to start with but then look at the one on the right. It still has a burnt orange with black and white palette but the sharp corners of those shapes make it feel more serious although still lively due to the orange.

 

Here is another comparison with two different color palettes but the same design by Christine Dumont. Do they not feel quite different? Even though I like the core design, I am more drawn to the blue-green (yes, even though I am not big on blue.) I am a huge fan of green and I don’t think of domineering men when blue is combined with it. It actually feels uplifting and comfortable to me. The magenta, a color known to be particularly cheerful, is quite elegant here but feels too loud for me. That’s probably because I am essentially an introvert so although I like my attire to be creative, edgy, and even weird, I don’t like it to be loud.

Which do you prefer and why do you think that is?

 

 

Exploring Your Version of Hues

So, if I haven’t fully confused you by giving you a set of rules and then telling you to toss them out window, I would suggest that, this week, you spend time investigating how you feel about particular colors.

Now, how do you figure that out? Well, honestly, it’s going to take a lot longer than a week for most people if you’ve not done this before, but you can start by simply making word associations and becoming more aware of your reaction to color.

Wrapped in Color Exercises

Try to put yourself in a place, physically or mentally, where you can respond to color that surrounds you.

Go and put on different colors of clothing, wrap yourself in various colored blankets, or, if you have a stash of fabric, pull out some solid colored bits and wrap yourself up in them. Then ask yourself how you feel in each color, especially if you can do this in front of a mirror (you know, when everybody else is out for a walk or asleep or something so you don’t have to explain yourself.) What colors make you feel more energized? What colors make you feel more relaxed? Do any of them make you particularly happy or make you feel regal?

Since you are likely to be wrapping yourself up with colors that are not a pure hue, you could start making note of how you react to the hues when they are dark, pastel, bright, or muted. You may be responding to that version of the hue, not the hue itself. Like I might feel very bold and confident in a plum dress, but I would probably feel a bit subdued and delicate in a lavender one. (More on color variations next week.)

If you don’t have sufficient colors to wrap yourself up in, just try to imagine yourself in a room painted all in one hue. How do you feel in the yellow room? Does it make you want to dance around or is it annoying? How about a red room? Does it make you feel impassioned and energized or maybe frightened? How about a white room? How about a black room?

You aren’t really trying to make any specific conclusions about your relationship with color at this time. Just try and become more familiar with how you feel about various colors. Color relationships are complex. Like I love using copper polymer when making jewelry, but I can’t imagine ever creating anything with orange. Orange just doesn’t speak to the things I want to express. But you should know, I also hate tomatoes but love salsa so, I’m probably just particularly weird.

As we work through the various aspects of color over the next few weeks, you can continue to ask yourself these questions about how you feel about particular colors. And when you are designing, you could also ask yourself what color comes to mind when thinking about the emotion associated with the specific intention of the piece you’re working on. You might be surprised with what you come up with.

 

Wondering about my references to Intention? Or how to support this content?

Read what so many VAB members have said was a life altering (or game changing or mind opening) set of articles on Intention in the February edition of the Virtual Art Box and catch up on the concept of marks, lines, and shape too. And they are all on SALE, 25% off right now – no promo code needed.

The purchase of a box would help support this free content that I am creating now as well as give you a stronger base for the conversations we will be having going forward.

If you enjoy these articles, you can help me keep the lights on by making a purchase of any of the publications I have on the Tenth Muse Arts website or by making a one-time or monthly contribution here.

If your budget doesn’t allow such support, that’s perfectly okay. I just hope this is supporting your creative journey giving you more joy in your work. if it does, just let people know this is freely available so I can support even more folks.

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Not the Hue You Know

June 8, 2020
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Amber Elledge used Premo’s fuchsia, cobalt, zinc yellow and white to mix all these brilliant colors.  www.facebook.com/starlessclay/

Welcome to the first week of the new incarnation of the Virtual Art Box. I’m not going to continue referring to it as such since the contents will be spread out over the weeks instead of packaged (boxed) but for those of you who have been with me since the inception of the VAB, know that you’ll get the same design lessons and ideas to improve your skills and artistic knowledge that you had when you were getting this as part of the VAB membership. For those of you who have only been joining me for the weekly blog, you’re in for quite the treat if you have any curiosity and desire to further understand how design works in creating craft.

I think you’ll be delighted to know that were going to start this new iteration of the VAB focused on color. I knew the color content couldn’t be just one article and a few nudges though. Nope. Color is far too multifaceted. It is easily the most nuanced and intricate of all design elements. I could spend the rest of the year just talking about color. I mean, just think about it … is there any other design element for which entire books are written? And so many? Well, not that I know of.

But it’s not just that there is a lot to talk about with color. The reason there are so many books, classes, and websites about color is because it can be difficult to learn. Part of it is, of course, the complexity of color, but it is also because it takes some time to understand why some colors work together and some don’t and why mixing color can be so hit and miss. In other words, it takes work to understand color. Not everybody wants to put in a lot of work on this and I understand that, but if you do make the effort, the reward will be tremendous!

Your mission, if you choose to accept it … is up to you.

My approach to teaching design for most of the past decade has been based on the concept of osmosis and I don’t plan on changing that overmuch. So, I’m going to tell you about the concepts and show you examples and encourage you to look at the world around you in terms of those new (or maybe not so new) ideas. If you read the blog every week, these concepts will eventually just sink in. It might take some time but you’ll get there. On the other hand, put a bit of work in now and you’ll be masterfully mixing color and creating gorgeous color palettes by the end of the summer!

So that’s my proposal. I’m going to teach you color over the next couple months and you can just observe and soak it up or roll up your sleeves and get hands-on, as and when it suits you. But if you keep up with even just the reading, you’ll be steps ahead of where you are now come the fall.

Deal? Okay, so let’s start with a real basic, rather convoluted, but surprisingly fascinating concept – hue, the basis of all color.

 

Jan Montarsi, Mica mush pendant created with gold polymer and the cyan, magenta and yellow equivalents in alcohol ink (Pinata’s Senorita magenta, Baja blue, and Sunbright yellow.) www.flickr.com/photos/jembox/

It’s Up to Hue

Hue is what most people think of first when they think of color and color theory – that which makes up the purest aspect of color. Scientifically speaking, each hue is a particular point on the color spectrum, but I think it’s best to think of hue as a category. Red is not just fire engine red, right? It’s also brick and burgundy and rose. It’s a range, a grouping that we use to organize the myriad options we have in color.

Why think of the names of pure color as categories? Because each of those categories represent a specific set of things to us. Our response to color is primarily determined by our culture but all colors make some level of emotional and psychological connection which, as creatives, we can use to communicate to the viewer of our work. Every one of the infinite number of colors available to us has its own specific response but it is certainly easier to start by understanding the characteristics of just a few categories each defining a specific range of color. You can then grow your knowledge from there.

So, I thought I’d have you learn a handful of color categories based on pure color hues for the purpose of communication in your work but I also need you to understand hue in terms of how you mix colors. Unfortunately, categories and mixing are not based on the same concepts so we are going to have to learn those separately. You see, while categories are about defining our response to color, mixing is based on science. In other words, one is based on an ever-changing landscape of personal and cultural understandings while the other is rooted in physics.

So, let’s start with science and look at the meaning of categories later. Mind you, this conversation may feel like a roller coaster at moments but buckle up and I think you’ll be surprised at what you’ll learn. At the very least, I have some surprising trivia not to mention a thrilling new position from which to work with color.

 

True Colors

Color theory, especially for visual creatives, really starts with the concept of primaries. Primaries are known as non-reducible colors because, by definition, they can’t be created from other colors. Strangely enough though, you won’t find just one set of primary hues that you can or need to work from. So, you see how color confusion starts from the beginning. Let me break it down for you and make it simple.

If you go by the definition of primaries being colors that can’t be created by other colors, then there are just two primary sets, one for each of the two different materials from which color can be created – light and pigment. Mixing light is used to create visuals on your computer screen or dramatic lighting on a theater stage, while pigment is what gives any object its color including colorants that give paint, chalk, clay, etc. their color. Both light and pigment primaries are based on the same thing – the spectrum of colors in the range of natural light that our eyes take in.

When mixing light, the three primaries used are red, green, and blue (a.k.a. RGB, that color mode digital photo editing software is always yammering on about). From those three, you can mix up any color of light you want but put all three together and you get white because white is the full light spectrum, like the sunlight. For that reason, RGB is known as an “additive” color model because you add parts of the spectrum to create a color of light for your eyes to take in.

Pigments, on the other hand, reflect just parts of the light spectrum back to our eyes (so if the pigment reflects only yellow, that’s what reaches our eyes and we see yellow) while absorbing the rest of the spectrum, effectively removing that part of the light that hit it the object from being reflected to our eyes. Because of this, pigment colors are referred to as subtractive color because we only see what’s left. Mix three completely pure pigment primaries and you end up with black which is the absence of light—those pigments collectively are able to absorb all parts of the light spectrum.

I know this is getting a little scientific but I just want you to have a basis for understanding why the colors on your computer screen can look so much different than colors in your physical world or in print. The additive versus subtractive properties of the two-color modes just don’t translate back and forth very well. That should take some of the pressure off of you though. Now you know that it’s not just you that can’t re-create any color in pigment based materials from something on-screen or your photographic skills alone aren’t what makes it so hard to take a digital photo with accurate colors. It’s just a crazy, mixed up color world.

Now to the truly mind-boggling stuff.

 

As far as pigment goes, most people have long been taught that the pigment primaries are red, yellow, and blue (RYB) even though there is no scientific basis for it. It’s just something a variety of Europeans arbitrarily developed based on the pigments they had available between the 17th and 19th centuries. And it worked, more or less, with paint. Oddly enough, around the same time, science was slowly coming to the conclusion that cyan, magenta, and yellow (CMY) are more precise primary colors for pigments but colorists in the art world didn’t consult the science of color physics. Plus, it wouldn’t be until the early 20th century that chemistry would provide the pure pigments needed to properly create visual work in CMY.

The more precise primaries were readily adopted by the printing industry in the early 1900s since this produced the brightest and broadest range of colors, but it was too late for western society’s language of, and associations with, color. Artists, designers, and psychologists had already established language and research including categories (yes, the categories we’ll be looking at) based on RYB. So, we are presently stuck with RYB when it comes to categories and communication. However, there is still a strong argument for learning and using CMY.

 

The Case for the Late Bloomers

If you are open to mixing with cyan, magenta, and yellow, you’ll likely find your color mixing is easier to predict and more saturated than through the use of RYB mixing. Just as the printing industry did. However, not all mediums for all brands make it easy to work in CMY versus RYB. In polymer, some brands are geared to CMY (such as Fimo Professional and Pardo), others seem to favor RYB (such as Kato and Cernit) while others aren’t geared to color mixing at all (such as Sculpey Souffle).

I, myself, have long been a convert to the CMY primary basis for mixing pigments of any kind but as a publisher, I’ve spent years working with printers which now uses CMY, plus “key”. (Key is black, as in black is the key plate that adds the detail in color printing’s four plate printing process, which is why print color is referred to as CMYK.) So, it wasn’t hard to break through the old lessons of RYB. And then there is the simple science – contrary to popular belief, red and blue can be mixed from other colors. I bet many of you find that hard to believe. Well, it’s not hard to prove. Here is the proof from my studio table:

Here are two sets of primaries and my mixes for their secondaries using the clay color on either side of them. I have Fimo in CMY with red, green and blue secondaries and Premo using RYB with green, purple and orange secondary mixes. I chose these sets in large part because that’s what I had on hand but also because Fimo set up the professional line based on CMY (although they call their cyan True Blue), and Premo has long supported RYB with their ultramarine blue, cadmium red, and cadmium yellow.

Note how much brighter and more saturated the CMY secondary colors I mixed are. Relative to the primaries, the mixes are neither toned down (losing saturation or purity) or darkened. The RYB delivers a decent orange but the green is quite toned down and dark and the purple looks practically black even though I went very heavy on the red and it’s nearly a wine color.

But here is what should really convince you that CMY mixing knowledge is something you need in your toolbox. Here is the same red and blue from the Fimo mix next to the blue and red Premo. Now do you believe that red and blue aren’t primaries that can’t be mixed from other colors?

Did that blow your mind a little bit? Do you feel the need for a glass of wine or comforting cup of tea? I remember when I first mixed blue and red from a CMY set of colors. I felt like I’d been duped all these years! But don’t take my word (or my pictures) for it. Try some of this color voodoo yourself.

 

Exercising Your Hues

This is a very simple exercise that will take you maybe 15 minutes but could be life changing for your color mixing skills. Like everything in art, skill is not about what your hands do but rather how you see things. I would ask that you see how this color mixing works with your own eyes and learn how the color in your preferred material and brand work depending on the primaries you choose to work with.

  1. Find a set of CMY and RYB in your clays, paints, inks or whatever you’d like to work with. You can even try a couple different mediums since the mediums act differently as well.

Here is a chart Maggie Maggio put together for the primaries of 3 major polymer clay brands to give you a guide for choosing primaries from your available clay colors. This was from an article titled, “21st Century Color” in the Winter 2015 – Hidden issue of The Polymer Arts, which talks more about the use of CMY for color mixing if you are only fascinated now.

  1. Once you have your two sets of primaries, just mix the following:
  • Mix secondaries for CMY: red, blue, and green.
  • Mix secondaries for RYB: orange, purple, and green.

I won’t be able to tell you how much you need to mix of each color to get those secondaries since every brand is different but you can start with equal amounts of both primaries, maybe adding a bit more of the lighter of the two. In my experience, yellow colorants are not as intense so you need more of it while blues (but not cyan) and magenta’s (and sometimes reds) can be quite intense. Just mix a small amount and then add what you need to adjust to what you think is a middle ground.

  1. Now, using the CMY set, create an orange and a purple:
  • For orange, start with two parts magenta and one part yellow then adjust to make a satisfactory orange midway between the yellow and the CMY’s secondary red.
  • For purple, start with two parts magenta and one part cyan then adjust to get a purple/violet midway between magenta and the CMY’s secondary blue.
  1. And lastly, try and create a cyan and magenta from the RYB set.
  • For cyan, start with two parts blue and one part yellow then adjust to make a color midway between the blue and green.
  • For magenta, start with two parts red and one part blue then adjust to get a color midway betweenpurple and red.

Which set of these were most successful? Of course, I expect the CMY to make those secondaries easily but the RYB results could go either way, depending on the RYB colors you used.

Also compare the orange and purple from the CMY set to the RYB set. Which do you prefer? And what have you learned that you didn’t expect?

They’re all good and useful colors no matter what they are mixed from. I find that mixing with RYB lend itself well to organic color palettes since those old primaries basically have a built in neutralizer (the addition of a complementary color) since they aren’t pure hues. That keeps the mixes from feeling too bright or artificial. But when I want bright, I stick with CMY or find a pre-made color that’s close so I only have to add tiny amounts of another color if it needs any tweaking.

Are you more comfortable with the idea of working with CMY primary hues? Really, all you’re doing is switching up your blue and red a tad from the old classic trio. Favor a blue that leans slightly towards green rather than purple and a red that leans some towards hot pink. It’s just a slight shift on the color wheel. It does, however, help if you use a CMY color wheel since magentas and cyans don’t sit equidistant from yellow on an RYB color wheel. Here is one you can print off for now.

Original graphic by DanPMK at English Wikipedia.

Using a different wheel will also help with things we’ll be talking about next week – secondary, tertiary, and complementary colors. But don’t fret. The CMY color wheels work the same as RYB but they’ll give you new and exciting color palette combinations to contemplate. So, if you can spend the week playing with and getting used to the idea of a little CMY into your life, you will have just added and organized an entire arsenal of color mixing that you didn’t have before. How wild is that?

If you do the color mixing exercises, I would absolutely love to see photos of your results and thoughts from you. Please let me know what brands and colors you used and how you felt about your results. If I get enough, I’ll share them next week or on my social media pages if you give me permission. Send them to me directly by responding to this if you get this by email or by going to the website here.

Can You Help?

I’ll try not to be too overt about asking for support but like every business, there are non-negotiable costs, mostly services that help get content to you. So, if you like the content and are able to help keep me going, pop over to the shop and pick up books and back issues missing from your library, gift a publication to a struggling polymer friend (I’ll include a card or can even sign the publication – leave instructions in the “Order notes” section after the shipping address), or contribute any amount you wish with the contribute options here. Also, patronize my advertisers –they do help spread the word about what I’m doing as well as funding some of what I do.

Otherwise, I hope you simply enjoy the learning. Have a colorful week!

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